The color shown is called Puce in the Pourpre.com color list, which is widely popular in France. This is the original puce, from which all other tones of puce ultimately derive.
Puce is a dark red or purple brown color, a brownish purple or a "dark reddish brown." The term comes from the French couleur puce, literally meaning "flea color".
The color shown is called Puce in the Pantone color list. It is sourced from the "Pantone Textile Paper eXtended (TPX)" color list, color #19-1518 TPX—Puce.